Kefa
Origin-led packaging for single-estate lots, built to change every harvest without a redesign.
Packaging
Identity
Print
2023
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Overview
ClientKefa Coffee
Year2023
ScopePackaging system
SectorAgriculture
Kefa sells lots, not blends — and every lot is a different farm, altitude and picking week. A fixed pack would have lied about that.
We built a packaging system where the variable is the label: one structure, one print process, and a data block that carries the farm, the altitude and the harvest in a fixed order.
Nine lots have shipped on the system so far. The roastery sets the label itself from a two-page rule sheet.
Origin is information, not decoration.
The system
One structure, many harvests.
A single bag structure, one two-colour print, and a data block that always answers the same four questions in the same place.
Packaging structure01
Label system02
Print specification03
Roastery handover04
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